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  1. Google Challenges U.S. National Security Letter in Court

    Fornasero's reference to Section 2709 refers to the ability of the FBI to issue NSLs and force the handover of user data. Google is fighting a National Security Letter (NSL) issued by the U.S.government, with the Electronic Frontier Foundation (EFF...

  2. SEO Diagnostics: Urgent & Preventive Care

    Always force the canonical path regardless of selection order. Touching more on the brand social presence piece, Boggs went on to say that if you already have your Google+ Business page showing up on the right side of your brand search results, you...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    Cons: Apps force the user to open a Safari browser window when they first open the app or click on an ad. Android Referrer is a standard method for tracking app download provided by Google. The Referrer provides a method that allows advertisers to...

  4. Leverage Twitter's Influence To Work For Your Brand

    It also means that Twitter has become a force to be reckoned with, and is now able to influence global markets. A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock...

  5. Will Europe Force Google to Change How it Displays Search Results?

    One possible remedy may be a change to how Google brands and displays its own products in the search results. Although Google escaped relatively unscathed from a U.S.antitrust investigation into its business practices by the FTC, Europe may bring a...

  6. 15 Ways to Make Small Budget Content Creation & Marketing Work

    Break every 90 mins and force people outside or to grab a drink. It can work really well to assign budget to paid search, across Google and Facebook. Add into your time the set up of Google news alerts around your brand and mentions of snippets of...