SEO News

One Many Google Force

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  1. What is SEM? Depends on Who You Ask

    But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public relations," said Lisa Buyer, author of "Social PR Secrets", industry speaker, coach, and trainer.

  2. So... You Think SEO Has Changed?

    As social media became such prevalent force on the Internet, aligning it with SEO best practices became important as well and continues to be a critical aspect of any SEO campaign. Sure, there is less data to look at (thanks, Google) and there are...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The memes hit Tumblr and Pinterest in force, prompting bloggers to churn out exaggerated stories without any real fact checking. Go where they are: Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, Instagram, forums, etc.

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    These and other changes will force retailers to remain agile and invest in new ad technology. Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. In fact, retailers spent more on PLAs in each month of...

  5. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Measuring visits, engagement and revenue provide a holistic perspective of what works as a guiding force for future activity. Since encrypting search, Google has replaced “not provided” organic search data with organic search represented in Channel...

  6. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    Noindex, follow": If your goal is to optimize crawl budget and keep duplicates or pagination out of the index, use brute force and block Googlebot via robots "noindex, follow" meta directive. The redirects will also help Google sort out the true...

  7. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    There has been plenty of speculation, running wildly from "the NSA told them to" to "they did it to force people to buy more AdWords ads! In 2011, Avinash Kaushik, one of the world's top analytics experts and an evangelist for Google, wrote a blog...

  8. 21 Ways to Scale Content Promotion for Maximum Exposure

    Using brute force to achieve maximum exposure isn’t particularly efficient or effective. Buy Attention on Google AdWords Take advantage of the built-in reach of your social platforms and promote it to your audience on Twitter, Google +, Facebook...

  9. Google Boldly Rejects UK Privacy Laws in Safari Snooping Case

    What are they suggesting – that they will force Apple users whose privacy was violated to pay to travel to California to take action when they offer a service in this country on a .co.uk site? Google is one of the largest companies in the world...