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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check all image alt attributes These are low-hanging fruit for link-building campaigns.minutes There's no need to wait for rare or one-off occasions to do this type of review of your account. Is there engagement with your brand on social media sites?

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Homepage image via Shutterstock. Every e-commerce client should have one because they are fantastic. If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that...

  4. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Image Credit: DollarPhotoClub.com Many have discovered that surveys can be a great source of publicity and editorial links (see 6 Reasons You Should Use Market Surveys in Link Building Campaigns). It's one that the client will often say isn't...

  5. The Smart Way to Optimize Your Amazon Sales Strategy

    Then, the next most important content area is the descriptive bullet points next to the image. The product should take up at least 80 percent of the image. Try to use as much of the space allowed to tell a real story about your brand, your product...

  6. So... You Think SEO Has Changed?

    Video and Image Optimization And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized...

  7. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Main Image Credit: I am marlon/Flickr One anonymous (and somewhat trollish) comment left on Cutts' blog was by someone who took exception to the fact that Cutts accepted a guest post on this blog before, albeit from Vanessa Fox who worked for the...