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  1. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    One of them is Twitter. The fans that regularly read your newsletter are often your most valuable brand advocates. They are the amplifiers that spread the good word about your brand. Building a large newsletter audience can be tough, but there are...

  2. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    Many have discovered that surveys can be a great source of publicity and editorial links (see 6 Reasons You Should Use Market Surveys in Link Building Campaigns). It's one that the client will often say isn't needed, but it's essential for savvy...

  3. Mobile Advertising Measurement: Winning the Long Game

    Long-term campaigns also play a role in building brand recognition and re-engaging existing app users. The goal of long-term campaigns is to make an impact in one of three primary areas: user acquisition, re-engagement, and brand awareness.

  4. Why You Need to Own Your Data & Digital Assets

    The brand must assert ownership over data from day one, and diligently manage it as if it were worth its weight in gold – because it is! After all, it takes much more than the "Dashboard" report to understand how effectively a website, social media...