SEO News

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  1. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    But one discovery right at the top is worth noting: Half of the top shopping days for the year are in the same week, around Thanksgiving. One Last Wonderful Gift And time for one last holiday gift. You might say we take our responsibility to the...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    One great example of answering these types of queries with in-demand content is Nordstrom and its how-to video on scarves, answering the query "how to tie a scarf. There’s one big opportunity for efficient content optimization that will drive more...

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    One of the most valuable, low-hanging fruit data collection strategies you can implement with marketing automation is creating lists and campaigns based on user behavior. Whether you’re re-evaluating your current keyword strategy or implementing a...

  4. How to Work When Nothing Seems to Work

    While either type of situation can be a very frustrating experience, it’s important to not assume any one person is to blame. Put all of the blame on one person or one department; don’t interpret unresponsiveness as dispassionate and uncaring

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I’ve explained before that the gray area of Panda is one of the most frustrating places to sit when you are trying to recover. In my experience, Panda is rarely caused by one issue. The original algo hit typically feels like a punch in the gut...

  6. Centralizing Location Data: 3 Steps to Local SEO Success

    Despite moving only one of our locations, we couldn't make it a top priority. Oftentimes, this data exists in multiple locations; marketers who notice any of these elements missing in one system should be sure to keep digging for it in other...

  7. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    For your sales team, content helps to upsell current customers when the time comes, again giving them something to reference and giving you an ability to show how products complement one another, how a bigger need is solved and how customers can...

  8. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Jeremy Cornfeldt, president of iProspect U.S.said iProspect and Covario are kindred spirits, culturally, “which when united, will create one dynamo agency poised to make waves in the market,” and that “Covario’s San Diego-based headquarters also...