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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    So often, ad copy tests are done on the fly – one ad is beating the others, and you need to come up with a new challenger immediately. One idea would be to create a list of people who visited during the holidays but didn’t convert, and show them...

  2. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Within one week, the start-up had seen a 24.97 percent conversion and had 390 new leads. However, one pitfall of LinkedIn marketing, according to Brady, is "profile incompleteness," wherein users leave out key parts of their histories, such as...

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    One can assume this lack of perceived value for SEO content is because of all the garbage that has perpetuated as SEO over the years. If your organization has a successful SEO strategy, you are most likely creating great content that your customers...

  4. Do Weak Links Reveal Powerful Opportunities?

    Let’s take one example of "Recreation/Birding" that Majestic shows has links from 92 referring domains. Weak ties play a crucial role in our ability to communicate with the outside world… our friends move in the same circles we do and are...

  5. Native Advertising for Small Business: The Missing Link?

    Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting...

  6. Mobile, the Ultimate Shopping Assistant, Says Google

    And while there may be a slight discrepancy between who looks at what and when, one thing they will all have in common is the device they use to do these searches on: mobile. One in three consumers uses their smartphone to find information instead...

  7. Right to Be Forgotten: Google Refreshes Stats

    If someone has broken the law or harmed others in one way or another, Google is not removing the links. Google got hit hard this year with "Right to Be Forgotten" requests from European countries. Last week, Google updated its Transparency Report...

  8. Cross-Device Measurement: Believe the Hype

    In fact, more than 60 percent of online adults in the U.S.use at least two devices everyday and almost one-quarter use three devices. More than 40 percent of online adults sometimes start an activity on one device only to finish it on another.