AOL's search market share has only been this low one other time, when it previously hit this record low in August 2011. Another month and another new release of comScore search engine rankings for the U.S.for May 2013.
However, the one caveat is that Cutts does ponder if it could somehow be used as a signal in future search quality rankings. A new Google Webmaster help video with Distinguished Engineer Matt Cutts brings up a topic that most webmasters don’t think...
With a site of this size, it's important to find any possible structural issues that might have a larger impact than any recommendations for any "one page", or even a handful of pages. Rather than stepping into the usual SEO process, this one began...
Communicating with a customer who is ‘at risk’ should be different than with one who is a raving fan. Lifecycle marketing means marketing to your existing customers, based on the status of the relationship.
But he discovered people preferred one of three types: 1. Just as with Prego and Pepsi, there is not one-size fits all that works in every single case and situation. Then he realized that no one made extra chunky spaghetti sauce and as a result...
One easy way to tap into Google’s effort to provide deeper information within their SERPs – and secure an easy win – is to tap into local link building. Step 1 — convincing local sites to link to yours — can only be taken by reaching out and...
Fleck then went on to show an example of how they looked at some data for one of their clients, where they were able to take customer information and break it down into four segments based on their activity with email:
Tell me I'm not the only one here. Remember, I'm only using Maps as one example. Unfortunately, amidst the excitement, it seemed that its impact on search – especially for local – was overlooked. This article will touch on two key changes in the...
For each sub-vertical, different variables (one or two word phrases) which appeared in at least 10 ads from five different advertisers were identified and then used to calculate the ad quality. The study is one of a similar scale, but this time it...
Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one that targets spammy queries is now live. This was one of the changes we were told by Cutts to expect from Google this summer.
One of the strangest things about match types is that broad match keywords and negative broad match keywords don't behave the same, at least according to the many AdWords reps I have asked. Although, the negatives will only be broad match type, so...
One reason that brands don't listen is because there's an overwhelming amount of social media noise and data out there. One of their solutions was to reduce the alcohol content so they could mass-produce the product faster.
There was a wider general awareness of the risks of making online purchases and the measures one could take to minimize those risks. Use of stolen credit card information is one part of it. Most of us are bright enough not to put too much of our...
There was also a drop of more than one-fifth in the number of respondents that disagreed with key brand statements. Unruly currently tracks 506,976 "shares" of online video ads every 24 hours. This morning, Unruly opens its doors on its first...
In the past, I've reviewed Google Analytics accounts where there has been unusual activity and I've been able to pin it down to just one location. Creating a segment for that location enables you to identify patterns of behavior, such as accessing...
Think of a social campaign as a series of ongoing content pieces, instead of one content piece for each campaign," he recommends. Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan Karunakaran, will join me Friday...
Here, you can see how one piece developed over time: Maurice Sendak was born on this date 85 years ago. A Google Doodle today pays tribute to the author and illustrator known for such children's books as "Where the Wild Things Are," "In the Night...
It came to light that Google was aware of the activities all the way up to CEO Larry Page, and one con man who profited from the Internet giant's loose regulations became instrumental in the Google pharmacy sting, which exposed the illegal...
This is one of the fastest ways to decode whether your efforts to get on the map for a specific keyword are working. If you've recently launched a new SEO strategy and want to see how effective it is, one of the best ways to do that is to use the...
Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of the top six largest social media networks, alongside Twitter, LinkedIn, Google+, and YouTube.
