SEO News

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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first time this year. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from...

  2. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    So often, ad copy tests are done on the fly – one ad is beating the others, and you need to come up with a new challenger immediately. One idea would be to create a list of people who visited during the holidays but didn’t convert, and show them...

  3. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Within one week, the start-up had seen a 24.97 percent conversion and had 390 new leads. However, one pitfall of LinkedIn marketing, according to Brady, is "profile incompleteness," wherein users leave out key parts of their histories, such as...

  4. How to Create a Content Marketing Strategy From Your Existing SEO Content

    One can assume this lack of perceived value for SEO content is because of all the garbage that has perpetuated as SEO over the years. If your organization has a successful SEO strategy, you are most likely creating great content that your customers...

  5. Do Weak Links Reveal Powerful Opportunities?

    Let’s take one example of "Recreation/Birding" that Majestic shows has links from 92 referring domains. Weak ties play a crucial role in our ability to communicate with the outside world… our friends move in the same circles we do and are...