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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Your content's life shouldn't end at a blog post - if it does you're wasting content. In fact, by rushing out poorly thought out/constructed content, all you'll guarantee is that no one will read it or share it, and that's not going to lead to the...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    It is an attitude to business (and to life) that emphasizes moving quickly when the time is right. For the space enthusiasts and sci-fi cult-followers who create and follow the GIFs and memes branded with "Star Wars", "Space Odyssey", and "Star...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa had never been more grateful for a Saturday off in her life. Some of the angry moms organized a live protest outside a one of British Outfitters' retail locations. What's the one thing all girls want, but they can never have?

  4. The Biggest Mobile Trends and Stories of 2013

    And while it's a rare occurrence to see anyone actually sporting a pair in real life unless you work in Silicon Valley or Silicon Alley, Google co-founder Sergey Brin hopes to bring it to the general public in 2014 (possibly through partners like...

  5. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    Even if these outcomes mean the world to us (and some of them can mean life or death, which is pretty much the same thing), if we can't see specific evidence, we're likely to lose motivation. Despite the stakes and people's strong motivations to...

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    Rigorous and methodical hiring, ongoing training, and twice a year reviews (especially facing the pressures of entitlement with the millennial generation who are looking to quickly move up the digital ecosystem) are critical in any organization's...

  7. The Role of #Hashtags in Social Media and Search

    One of the most effective tools to view the life of a hashtag through links, tweets, photos, videos and people (influencers) across the web is Topsy.com. As with anything you cannot fully control, a hashtag can take on a life of its own, or be...

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Account and Employee Access Management API will enable organizations to grant access to internal resources such as employees, making life easier for big customers. Babak Pahlavan, Director of Product Management at Google Analytics put emphasis on...

  9. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of their marketing investment. According to OTRD, these results catapulted TravelOK.com into the number one spot among...

  10. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Google has been slowly squeezing the SEO life out of press releases for a while now. If a client has real newsworthy content, an online press release is worth doing, but I would be very careful with the links at the moment, at least until the rel...