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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    A seasoned SES speaker, Grehan joined the group as one of the most respected contributors and personalities in the industry, and took it from its search roots to where it is today. But, after five years at the helm with three of the most...

  2. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    When a ship starts to veer off course, they never make one drastic course-correct. Believe that small changes in the right direction can have a much bigger impact than a few huge overhauls. Sometimes testing might mean taking one step forward and...

  3. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Here's a closer look at how guest blogging can be one of your best tools for establishing credibility, authority, and thought leadership. If nothing else, remember this one key takeaway: the most effective thought leadership efforts are systematic...

  4. Social Media Monetization in a 'Mobile First' World

    Social Evolving in the Direction of 'Mobile-First' Experiences The trick with native advertising is that the ad units, by definition, are not one-size-fits-all. As much as Silicon Valley's ethos is the constant pursuit of creating value, eventually...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Even for Neil Armstrong, the first man to step onto the surface of the moon, NASA did not script his famous words, or give him any direction on what to say – during arguably one of the most watched global television events in history NASA gave him...

  6. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    By choosing one that fits better with the behavior of your users you can see which of your touchpoints were costing you a lot of money that was better spent elsewhere. It gives you more information and more insight, but can offer little to no...

  7. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.

  8. A New Direction for SEO in 2014: The Secure Search Manifesto

    Adapting to the epic change and shift in our market requires adapting to, and focusing on, a new direction in SEO. Build comprehensive dashboards that collate all rank, keyword, social, and content data in one place – do this at a local and global...