SEO News

One Channel Google Local Business

RSS
  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Make sure the instrumentation is in place to know how many conversions are happening on the phone channel. If someone is searching for roses for the upcoming Valentine's holiday and has a question about delivery to a business location, the customer...

  2. 4 Ways to Expand PLA Success in 2014

    Apply Cross-Channel Knowledge As mentioned in my last column, behavioral data collected through PLA activity can be used to influence cross-channel decisions. Since details like address, hours, and directions are shared, retailers should treat...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Aberdeen's Lead Management research found that events account for an average of 7.4 percent of first touch marketing responses (i.e.first touch leads), the third-highest channel following the website and email marketing.

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Organize the data you need to make decisions (in this order): the business, the site, the channel, the campaign. Earned media is more trusted than any other channel. Customer journey involves multiple platforms and devices, and we can't choose...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The audience is relatively small with an estimated 1 million businesses, 10.4 million monthly users, and 25 million users overall, but its specifically mobile and local nature gives Foursquare special importance as a search channel for brick and...

  6. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Dependent upon your channel of distribution, the content you create has to be unique, insightful and relevant. As a result of this promise of higher CTRs and higher rank, many marketers have already marked up their pages or are looking for help in...

  7. 70% of Customers Pay Under $1,000 for SEO Per Month [Local SEO Survey]

    As for whether SEOs believe social media is an effective marketing channel for local, 55 percent of SEOs feel it works for some businesses, 25 percent think it is very powerful, and less than 10 percent each feel it is over-hyped or are undecided.

  8. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google's Distinguished Engineer Matt Cutts answered a couple of questions on the YouTube GoogleWebmasterHelp channel: Google Exec Reveals Secrets To Its Brilliant, Tear Jerker Ads – Business InsiderGoogle's "sappiest" employee and Creative Lab CCO...

  9. 15 Ways to Make Small Budget Content Creation & Marketing Work

    This post goes into a little more depth around how you can then translate that list into an editorial plan that then covers every major distribution channel. Google has also been offering local businesses a chance to register their business for...