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  1. Top 10 SEO New Year's Resolutions for a Successful 2014

    The future is cross-channel attribution, and learning more about more is a sure way to stay on the cutting edge and in demand. It's one of the easiest ROIs in SEO to return from 2 or 3 days of intensive learning and impart the knowledge gained to...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Aberdeen's Lead Management research found that events account for an average of 7.4 percent of first touch marketing responses (i.e.first touch leads), the third-highest channel following the website and email marketing.

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns. Visitor-level data includes lifetime value, campaign source of first visit, days to purchase, etc.the...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The DoubleClick Campaign Manager Integration will allow import of data into GA channel funnels to gain merged insights in perspective to site-wide site behaviors and conversions. One item Google says has been missing from GA reporting is the...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    A single view of your customer only happens when you can see each channel they're touching," said Matthew Eichner, Managing Director at DoubleClick Search Americas for Google. We've probably heard this a million and one times, yet few have mastered...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Earned media is more trusted than any other channel. Customer journey involves multiple platforms and devices, and we can't choose which channel they consume our content on. Agree to create strategy first, channel second.

  7. Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

    If you want to highlight them, you can use playlists and channel sections instead of displaying these videos below yours. Also, to help your audience find more of your channel's videos we recommend using features like InVideo Programming.

  8. 21 Ways to Scale Content Promotion for Maximum Exposure

    Facebook may get mixed reviews as a lead generation or conversion channel, but it can work really well for promoting informational assets. Zemanta is traditionally used to get "natural looking" links from a range of unique domains, but the content...