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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    In an enterprise company, this requires a great deal of collaboration and coordination among the various teams that manage each digital marketing channel. One of the biggest challenges in working with (or for) enterprise companies is suggesting...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin Sheridan, I had a good opportunity to provide our SEW readers with the SAP viewpoint on how they...

  3. gShift Gives Marketers Additional Ways to Track Content Performance

    Adams says that increasingly, marketers want to know if their content is driving people to the website and through which channel. Content marketers who are taking the torch in becoming more SEO-friendly and social-friendly when they’re writing...

  4. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Travelers from the Asia-Pacific region relied more heavily on social for inspiration, with 70 percent indicating they use the channel when making travel plans, according to Kenshoo. Kenshoo reports 58 percent of leisure travelers and 64 percent of...