Pages listed within the Google News channel have higher click-through rates (CTRs)” says Marcus Tober, CTO of Searchmetrics. One of the most common integrations has been the addition of a small Google News results section within the search results.
Matt Cutts, Google's Distinguished Engineer, posted answers to a couple of questions on the YouTube GoogleWebmasterHelp channel: One page out of millions gives Mozilla trouble with Google. Bing Offers– Discover Deals from Across the Web in One...
Our home page has a live feed of our Instagram account, YouTube channel, and a Twitter list feed. If you're a medical provider your voice might be one of an authoritative figure, strictly the facts. Content ideation, creation, and implementation is...
Tablet landing pages should offer links to ebooks, white papers and other long-form content to maximize this channel's strengths. One recent study showed that 92 percent of smartphone users searched for a restaurant.
Savvy marketers can more efficiently deliver target reach and frequency objectives when they plan holistically across channel vs.planning in each channel as a silo. To even begin to answer this question, one must grapple with the realities of today...
Google's Distinguished Engineer Matt Cutts answered a couple of questions on the YouTube GoogleWebmasterHelp channel: Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to...
More important was channel conflict, as Google began to compete directly with affiliate marketers via its product listings, which usually appear at the top of product search results. Acceleration Partners is one of the many affiliate program...
Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants. A lot of retailers will say that they don't have the money to pay for this channel...
And how should media companies leverage their existing audiences to drive viewership to a new channel? Although every YouTube channel needs great content to be successful, the strategies for building audiences around each type of content are...
As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad content, and improved technology to take advantage of this emerging advertising channel. Offering more video content is one key to unlocking...
If the organization has one person per social media channel, multiple people may need to read and reprocess the content to include the promotional introduction. To seamlessly share your content via any channel, it should have the meta description...
CPAs are solid with this new channel and is something he would recommend any advertiser give a try. One major feature of this flexible bidding to PPC marketers will be the return of the bid to page positions.
Another quick response, "No, I've focused my attention on my YouTube channel and not my website. Good question, and one we would tackle next. I could only think of one thing: negative SEO. I've completed a lot of Penguin work since April 24, 2012...
With the launch of his new album, Justin Timberlake is pulling the look and feel of the brand through his Instagram channel (literally) by only using the black and white filter to carry the 20/20 Experience through every aspect, including live...
The videos on the Cure Bad Breath channel built a loyal following, and their YouTube channel grew to over 41 million views. During the session on "Harnessing the Power of B2B Video Marketing" at this year's SES New York, Austin Craig, the Orabrush...
Google's Distinguished Engineer Matt Cutts answered a trio of questions on the GoogleWebmasterHelp YouTube Channel: Live Programming for a Connected Audience: ESPN at SES New York 2013 – SESConference Expo YouTube Channel
Search marketing is a channel where every little piece of the campaign can be measured. But I imagine there is much more potential value in testing core ad strategies against one another. GigaOm's Om Malik recently wrote a great post about how data...
A YouTube channel? For example, if you’ve already determined that one of your category web pages needs to have an informational article and a video related to the products on the page, and you already have the video, then you can begin to identify...
Email is another marketing channel that people don’t tend to really focus on. The main thing that successful businesses do can be summed up in one word: Plan. If this is the first question you’re asking, it’s the wrong one, said the SES board...
Cross-channel integration can also be measured by multichannel funnels. And PPC might be reaching new customers at a high rate, who often require more than one visit to convert. In the early days, few advertisers were tracking conversions at all.
