With Bing you can manage multiple listings under one dashboard, which is a feature not every local channel allows. If you don't have a Microsoft account, you're going to need to create one. Those who are local are more apt to go with your services...
Businesses today are looking for cross-channel, integrated solutions. If you only offer one type of service (PPC, SEO, display), you're missing out on potential revenue that will be taken by your competitors.
URL tagging is very important, especially when it comes to Multi-Channel Funnels (MCF) you find in Google Analytics. So one of the first things you want to do, Beckman said, is to make sure that your brand has a profile on all the social networks...
Dependent upon your channel of distribution, the content you create has to be unique, insightful and relevant. This is an area which has seen a significant increase in the past year, and is now at one in five brands.
For Apple users, Copy Recorder from Ecamm gives excellent two-channel recordings – one for the interviewer, one for the interviewee. Israel Hyman (Izzy) is obsessed with video and publishes one of the most useful and comprehensive teaching sites on...
This allows you to connect the dots by using that other channel to get them to re-engage. So what started as an in-store journey for Melissa became a cross-channel digital journey that would allow you to connect a bunch of dots.
Just as no consumer makes a purchase decision in a vacuum, no digital channel operates in one. To evaluate each channel and campaign based solely on last-click conversions is not only short-sighted, it can limit the results.
Regardless, you don't have to be a big brand to employ cross-channel marketing efforts – and reap huge benefits in return. Are you relying on any one method in your SEO repertoire? Relying on any one tactic or factor within search engines is fine...
Start small, start where your CEO will be most comfortable and focus on the sites that will give the company the most bang for its buck, whether it's a branded account on Twitter or a new channel on YouTube.
Brands and businesses were initial skeptical about the validity of social as a marketing and business development channel. Orchestrating Efforts Across Multiple Platforms is Easier When Pointing to One Destination: the Website
And they may also want to check out the rest of the free Enhancement tools available to help them build a whole channel filled with awesome videos of any speed. For example, a nonprofit building a global grassroots movement to solve the climate...
The Multi-Channel Funnel reports have as well. Multi-Channel Funnel Reports show a visitor's multiple visits through until conversion. One new element to the setup process, however, is the use of goal templates.
Social signals by social channel. With the challenging landscape of SEO comes the challenging landscape of SEO reporting, and I'm not just talking about merging SEO data sources into one Excel file and adding a logo to try to make it look...
As smartphone become an even more constant companion, they contribute to multi-channel experiences such as TV, PC, and print in a big way. One of the major differences between smartphones and tablets is their size.
They believe that you can better channel your team's competitive spirit when your staff can relate to what / who the "enemy" is. It's pretty common for brands to become fixated on one particular competitor; I've seen entire marketing strategies...
Digital media continues to scrap and claw for those TV dollars, in large part, because we’re still in the early phases of proving out the value of the channel. The topic of digital ad viewability has been a hot one over the past year.
To figure out which visitors came from which source, you would simply append parameters on each URL to track the performance of each channel. Using one technology that has the ability to track and attribute all sources of your paid media – and also...
Measuring the Impact of Omni-channel You need to be more considerate of the way that consumers are using mobile devices to understand the value of the channel. My agency ran mobile offers campaign and found that for every one sale via mobile, 11...
Every channel has a 14-day free trial, and many offer discounted yearly rates. For example, UFC fans can see classic fights, like a full version of their first event from UFC's new Select channel. Content creators who are interested in building...
Feeding content to Google+ from a YouTube channel or Pinterest board is a good idea. Choosing the appropriate channel(s) depends on a number of factors including: On a company level, LinkedIn provides businesses with opportunities to engage with...
