SEO News

One Channel

RSS
  1. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Travelers from the Asia-Pacific region relied more heavily on social for inspiration, with 70 percent indicating they use the channel when making travel plans, according to Kenshoo. Kenshoo reports 58 percent of leisure travelers and 64 percent of...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Perhaps the message wasn't aligned with the audience or maybe the distribution channel was the wrong one? Since the distribution channel determines the access to audience, you should test various channels to learn which one provides you greater...

  3. Nuances of Spanish Language Search Marketing

    The key to search marketing in Latin America countries is knowing the local dialect or language spoken, having relevant content, and utilizing a relevant channel when targeting the demographic. While both appreciate being of Latin American descent...

  4. Combining Social & Content to Earn Visibility & Earn $$$

    You have to track EVERYTHING, put tracking codes on every piece of information you send out, so that you can differentiate every campaign across every different channel you use. Customer retention: Because it's cheaper to keep a customer than find...

  5. The 4 Most Interesting Features in Google Shopping Campaigns

    Historically you would give Google a feed and let the chips fall where they may – now this feature allows you to better control your merchandise within the channel. One example of this is the ability to create a campaign around all items that are...