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  1. Combining Social & Content to Earn Visibility & Earn $$$

    You have to track EVERYTHING, put tracking codes on every piece of information you send out, so that you can differentiate every campaign across every different channel you use. Customer retention: Because it's cheaper to keep a customer than find...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    Historically you would give Google a feed and let the chips fall where they may – now this feature allows you to better control your merchandise within the channel. One example of this is the ability to create a campaign around all items that are...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We use this data to get a better idea of where they are getting most of their traffic and see if there is a correlation to our marketing channel traffic sources. I recommend ad testing as one of the first things you should optimize and...

  4. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Data that lives in disconnected silos has little value to the marketer, since today's marketing campaign is multi-channel, multi-device, and multi-language. The ability to pull together data from multiple sources in one place, process it in a...

  5. So... You Think SEO Has Changed?

    Digital Marketing Channel Integration No one can argue that. A big part of that ranking comes from consistently producing relevant content that is of superior value to users and differentiates you from everyone else who wants that same number one...

  6. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Look at your attribution models in the context of your multi-channel funnels, your paths to conversion, etc. By choosing one that fits better with the behavior of your users you can see which of your touchpoints were costing you a lot of money that...