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  1. Product Listing Ads: How to Maximize Your Returns

    You need to create a campaign that contains ad groups but no ads or keywords. Your campaign needs to have product extensions enabled to tell it which Merchant Center account to use data from. You wouldn't consider running a search campaign based on...

  2. A Strategy Map for Google Display Network Success

    Tight distribution control: The inventory within the GDN is robust and your campaign structure should help maintain tight control on your ad distribution. If you have a wide array of targeting methods within your account, then you will be able to...