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  1. Secret Sauce LoMo Tips for More PPC Sales

    Segment and refine each one-store campaign to inform your store performance metrics, and determine brick-and-mortar sale correlation with particular mobile campaigns. Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results. AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking...