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One Campaign Performance Placement Targeting

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can find these mobile apps within the Placement Performance Report. Review your placement reports. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the...

  2. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Excluding a placement at the campaign level means that no ad group will display ads on that site, and this is a broad stroke for a GDN campaign. If you see a website within your placement performance report that is generating clicks but no...

  3. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    You have to be smart, run placement performance reports and exclude irrelevant sites just like any other contextually targeted campaign. When advertisers find a website that performs great in a contextually targeted campaign (automatic placement...

  4. Are You Losing Money to Microsoft adCenter's Syndicated Search Partners?

    On first blush, this report looks like a Placement Performance report for the Content Network, but it really isn't. And another account looks as though it would benefit from having a campaign specifically targeting the Search Partners with a...