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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Use new features available with Shopping Campaigns, such as Max Bid and Impression Share, to determine how often your showing up for relevant searches and make bid changes. Note the dates for campaign switch steps are suggestions to help you make a...

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    When it came to which device experienced the most impression growth, it’s no surprise mobile came out on top with a 60 percent change YoY. Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The impression share your ads garner. In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature...

  4. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Evaluating campaigns on a viewable impression basis promises to give viewable ads the credit they actually deserve in driving performance. When campaigns are evaluated on a served impression basis, the reported lift metrics are diluted by all of...

  5. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    For one client we noticed that our brand traffic started to degrade quickly but everything looked OK; average ad position was holding steady, impression share hadn’t changed. Again, the performance trends weren’t indicative of changes made within a...

  6. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Often management team members hear of different buzzwords and then one manager will be excited about impression share, another keen on quality score. If you know that you require a week’s worth of impressions to reach click-through rate (CTR...