SEO News

One Campaign Performance

RSS
  1. Bing Ads Enhances "Change History" Page

    The Change History page gives advertisers a way to see how changes impact a campaign's performance. Changes are grouped by Campaign, then by Ad Group," Bing adds. In a blog post, Bing says one of the updates is aimed at enhancing usability.

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Here's how to create a framework for giving your SEO campaign a thorough check at regular intervals, protecting your efforts and strengthening your foundation. A few simple mini-deep dives at specific times throughout the year can dramatically...

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Managing a keywordless campaign can be a little daunting, as it feels like you’re losing the control. Make the most of the campaign priorities to push your most important inventory. On top of regular search, we have the use of two campaign types...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    This is a critically important step because it's the foundation of the campaign. Understanding who is paying for the content production and who will be producing it or who has the capability to produce it is another critical step in executing a...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. People are much more cautious about link-building now, and rightly so - no one wants to leave a...

  6. 3 Ways to Dig Deeper for Bigger Paid Search Success

    Just looking at one account over the past seven days there were about 600 different search phrases that were not in the campaign, but were displayed for queries. The most common approach for a national campaign is to put it in market targeting just...

  7. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. Bulk Uploads in AdWords are designed to allow Google advertisers to make...

  8. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The campaign diversification process is filled with bumps, potholes, and even landmines. But through this process you will grow as a campaign manager as you expand your knowledge and experience. You can diversify your campaign by utilizing new ad...

  9. gShift Gives Marketers Additional Ways to Track Content Performance

    Content marketers who are taking the torch in becoming more SEO-friendly and social-friendly when they’re writing their content want to understand specific performance on one blog or a campaign of blogs for a certain period of time," says Chris...

  10. Mobile Advertising Measurement: Winning the Long Game

    A well executed advertising campaign can be extremely helpful in creating brand awareness. In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign.