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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. Bulk Uploads in AdWords are designed to allow Google advertisers to make...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The campaign diversification process is filled with bumps, potholes, and even landmines. But through this process you will grow as a campaign manager as you expand your knowledge and experience. You can diversify your campaign by utilizing new ad...

  3. gShift Gives Marketers Additional Ways to Track Content Performance

    Content marketers who are taking the torch in becoming more SEO-friendly and social-friendly when they’re writing their content want to understand specific performance on one blog or a campaign of blogs for a certain period of time," says Chris...

  4. Mobile Advertising Measurement: Winning the Long Game

    A well executed advertising campaign can be extremely helpful in creating brand awareness. In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign.

  5. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Note the dates for campaign switch steps are suggestions to help you make a smooth transition to Shopping Campaigns. To create a Google Shopping Campaign in AdWords, select your chosen campaign and click + Campaign in the Campaigns tab.

  6. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    However, because this is the easiest component to test, most companies tend to confuse the performance of the promotion campaign with the overall performance of the content. If a campaign failed to deliver the appropriate results, it's easy to...

  7. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. The gap between the two device classes has been a persistent one with this quarter’s results mirroring...