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  1. The 4 Most Interesting Features in Google Shopping Campaigns

    One example of this is the ability to create a campaign around all items that are on promotion such that promotional products always have priority when a set of products is triggered by a user query. Immediately many compared it to last year’s...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Query Parameter (can be based on campaign which drove a visitor to your site) Companies such as Marketo, HubSpot, and Pardot have been using the power of dynamic content and their platforms to drive one-to-one customization based upon collected and...

  3. Google AdWords Adds Consumer Rating Annotations

    If AdWords has ratings for your business, and predicts that showing ratings will be beneficial to your campaign, ratings show without any setup on your part. If you've been wondering what Google intends to do with the information it's collecting...

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Thanks to Google Analytics, we have all the data necessary to formulate a successful campaign and measure its impact. Because setting up goals takes some extra effort, most people skip the one step which can quantify what they are demanding – ROI.

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). For a recent GDN campaign we wanted to target parents...

  6. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...