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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    A quick sniff test to determine if your campaign is delivering the right traffic is to look at your site's bounce rate for organic search traffic. For example, if rankings and traffic are good, but conversions are lacking, this could be due to poor...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Everyone knows links are still a very strong factor toward organic rankings, and despite all of the algorithm updates, this still isn’t likely to change in the near future. Any extra boost you can have from the author is also likely to increase the...

  3. gShift Gives Marketers Additional Ways to Track Content Performance

    The tool allows marketers to track a page or group of pages as part of a campaign to get an idea of impact like organic traffic, social shares, and conversions for that content. And even though the focus is on the content marketer for this module...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    The additional sales generated from this improve the page’s sales rank, which in turn improves its rankings in the organic listings. Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank...