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  1. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Most marketers are initially discouraged from exploring the lead gen cards because it looks like you have to enter credit card information and pay for an ad campaign. Building a large newsletter audience can be tough, but there are some great tools...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    Content marketers who are taking the torch in becoming more SEO-friendly and social-friendly when they’re writing their content want to understand specific performance on one blog or a campaign of blogs for a certain period of time," says Chris...

  3. Forget Big Content – Small Content Is Critical to Search Success

    All of this adds up to more potential audience for your content, and with social distribution thrown into the mix, too, there has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces.