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  1. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    Using a paid campaign for non-branded keywords, they watched click-through rates, bounce rates and conversions to optimize their copy and their ad spend. In it, they presented an interesting case study showing how they integrated paid campaigns and...

  2. 8 Changes to Google AdWords in 2012 You Shouldn’t Miss

    Google: Create targets for your Dynamic Search Ad campaigns. Google automatically looks for text ads elsewhere in your account that match the sitelinks for your campaign and pulls in lines 1 and 2. The startup’s proprietary algorithms automatically...

  3. Top 10 High Impact Google AdWords Innovations to Watch Now

    These campaigns don’t require keywords or text, but are directly linked to a Google Merchant Center account. The account must contain active ads closely related to the sitelinks in the campaign. There are two links from this ad, one to the landing...