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One Campaign Content Campaigns Placement Targeting

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Review your placement reports. You can find these mobile apps within the Placement Performance Report. When you're creating your campaigns, please be careful with your targeting. We allowed the campaigns to run for a few days to see if performance...

  2. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Excluding a placement at the campaign level means that no ad group will display ads on that site, and this is a broad stroke for a GDN campaign. If you see a website within your placement performance report that is generating clicks but no...