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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    While the lists of tasks may seem long to add to already busy workloads, these are worthy time investments to catch any issues early before they have a chance to negatively affect your effort. It's hugely beneficial for us SEO types to periodically...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. Here is another screenshot of a possible campaign structure using Lowes.com for the keyword "leaf blower": Internet Marketing is getting more and more...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Keyword lists, geo-location targeting, time of day, etc. Google Analytics will leverage insights from paid campaigns to display impact of display campaign on the overall business as reflected in GA.identify remarketing opportunities to capture lost...

  4. How to Build Your First Content Marketing Strategy

    For example, readers love top 5 or top 10 lists. But chances are those lists already exist in your industry. Reviewing previous campaigns and assessing your site can help you understand what types of content are getting the most interest from your...

  5. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    With changes over time, across multiple ad groups, campaigns, and lists, this can get complicated and possibly even negatively impact performance. Recently Google rolled out the ability to use lists of negative keywords that can be shared across...

  6. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Behavioral exclusions such as placements and remarketing lists are much more effective than demographic exclusions. However, you can also exclude Remarketing lists from your distribution as well. Many people utilize their Remarketing lists for...

  7. Aligning SEO with Marketing - A Plan for Success

    In addition to the keyword lists and training that we provide to social media teams, another successful tactic is a consistent posting schedule for all social media platforms for their content. In order to better align the members of various...