SEO News

One Campaign Content Campaigns Ads

RSS
  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. If you’re running a site with constant change shopping campaigns, a combination...

  2. Conquering Content Marketing, Step 5: Measurement

    The new campaign, aimed at resurrecting British Outfitters' tainted image, was centered around an Instagram video contest that would connect user-generated content with the company's new TV ads. Lisa Hughes, a New York-based content marketer for UK...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New campaign testing capabilities allow creation of draft campaigns to stage and test ideas without fully committing to them. For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  5. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Successful digital marketing campaigns are now data-driven. Convincing the C-Suite: The Most Effective Analytics to Support your Campaigns Thanks to Google Analytics, we have all the data necessary to formulate a successful campaign and measure its...

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Exclude In-App Ads From Campaigns Upon launching the campaigns, we were relatively pleased with the initial click-through rates (CTR). We allowed the campaigns to run for a few days to see if performance would improve or level out, but it didn’t.

  7. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will...