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One Campaign Advertising Search Engine Ad Reps

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  1. Desperately Seeking Stats to Prove the Value of Branded Keywords

    Glueck was referring to the assumption by many search engine marketers (and major search engine sales reps) that buying non-branded terms will put you in front of buyers who are not so far down the buying funnel.

  2. Search Engine Ad Reps: Friend or Foe?

    A longer version of this story for Search Engine Watch members offers tips on working with search engine ad reps in ways that avoid potential conflict or competition for clients, as well as suggestions for communicating value propositions to...