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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The campaign had been live for about two weeks, and it wasn't going well at all. Now, I'm late for a conference call, but keep me in the loop on the campaign's progress. We can post videos, do a print and social campaign, and create a positive...

  2. PPC Management Operations: The Ultimate Guide

    View this at the campaign level down to the ad group and keyword level. Campaign Performance Review Starting at the campaign level, and working down to the keyword level, isolate the "darlings" of the campaigns and optimize for best performance.

  3. Localization for International Search Engine Optimization

    Localization can mean the difference between creating a strategy to truly connect with your audience, or simply hoping for the best with a generic SEO campaign. Localization is important to international search engine optimization (SEO) because it...

  4. The Role of #Hashtags in Social Media and Search

    Although you can't prevent others from using the hashtag, it may be useful to claim a hashtag that could be integral to discussion around a trademark, promotional campaign, or event. For example, #seochat is a popular stream of conversation used by...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    According to OTRD, these results catapulted TravelOK.com into the number one spot among state tourism department websites based on visitation during the month the campaign was live. To test the value of online viewership and activity, OTRD...

  6. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    The issue became much better known in February, after a UK flower site, Interflora, embarked on a huge advertorial campaign with links that passed PageRank. While in that case, they were marked as advertorial content, the links to Interflora with...