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One Campaign Advertising Qualified Leads

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  1. Why Effectively Measuring Lead Performance in Mobile is Essential

    If you’re like most digital marketers, you engage in advertising to achieve one of two goals – either to generate or increase awareness (for your brand, a new product, etc.or to generate new leads or customers.

  2. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Some of this can be attributed to everyone's use of the web as a tool for research that ultimately leads to purchasing the best deals online or at brick and mortar establishments, where store conversions are in the 40-plus percent range.

  3. SES New York is a Search Expo as well as an SEM Conference

    Its patent-pending Two-Step Click™ lead qualification model ensures that advertisers pay only for twice-qualified leads, generating higher conversion rates and ROI. Today Ingenio partners with leading providers in Web and mobile search, online...

  4. Search Engine Marketing and Branding Challenges

    Search engines are recognized as one of the best ways to generate qualified leads online. Should search engine marketing be considered as part of a brand-building campaign? Leslie Marable, Senior Analyst of eCommerce at Nielsen//NetRatings, breaks...

  5. Search Engine Marketing and Branding Challenges

    Search engines are recognized as one of the best ways to generate qualified leads online. Should search engine marketing be considered as part of a brand-building campaign? Leslie Marable, Senior Analyst of eCommerce at Nielsen//NetRatings, breaks...

  6. Search Engine Contextual Ads Gain Momentum

    We think there are two components that make up quality leads," stated Paul Volen, Vice President of Partner Development "java" - computer language or coffee) "That is something that has been hard in the past for other ad servers to determine...