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  1. PPC Management Operations: The Ultimate Guide

    Here's to a more profitable year through streamlined PPC advertising! View this at the campaign level down to the ad group and keyword level. Campaign Performance Review Starting at the campaign level, and working down to the keyword level, isolate...

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Smartphone bid adjustments should be treated as an ongoing part of bid management, not a "set and forget" campaign element. AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips...

  3. SearchDay | Get More Attention with Legal PPC Ad Symbols

    Get More Attention with Legal PPC Ad Symbols SEW EXPERTS: PROFITABLE PPC Have you ever tested out non-alphanumeric symbols in your PPC ads? Developing Successful Viral Marketing Ideas SEW EXPERTS: PROMOTION & LINK BUILDING A successful viral...

  4. SearchDay | Battling Click Fraud

    Part II SEW EXPERTS: PROFITABLE PPC Last week's discussion of Google Conversion Optimizer generated a flood of user questions. In every campaign just about every meaningful, high converting and high volume KW has been turned to "Inactive - bid too...