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One Campaign Advertising Ppc Google Conversion Optimizer

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  1. SearchDay | Battling Click Fraud

    Part II SEW EXPERTS: PROFITABLE PPC Last week's discussion of Google Conversion Optimizer generated a flood of user questions. In every campaign just about every meaningful, high converting and high volume KW has been turned to "Inactive - bid too...

  2. Landing Pages: Test Now or Forever Hold Your Peace

    Google Website Optimizer's Tom Leung says, "It's like trying to get your car to go the same amount of distance on less gas. Multivariate testing enables marketers to greatly reduce landing page bounce rates; in effect, driving more visitors into...