SEO News

One Campaign Advertising Ppc Bidding Profitability

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  1. Judging PPC Performance: Focus on Conversions

    For example, for many eCommerce advertisers, knowing the number of conversions (sales transactions) is insufficient; they need to know the exact revenue from each conversion in order to determine their PPC campaign's effectiveness (profitability).

  2. Show Me the Money: Bidding for Profitability

    and your objectives, including brand awareness, revenue growth or profitability. This week I'll discuss a topic that's difficult for many PPC advertisers: setting ad group bid prices at the beginning of a campaign.

  3. SEW Experts: Show Me the Money: Bidding for Profitability

    In today's search advertising column, "Show Me the Money: Bidding for Profitability," David Szetela shows that the answers are a snap, once you know the fundamentals. Setting ad group bid prices at the beginning of a campaign is one of the more...