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  1. SEO vs. PPC: Heavyweights Duke it Out at SES Chicago 2009

    Quickly change bid prices The PPC guys will have you believe it's the quick fix and how you will get a campaign started really quickly. SEO is not about optimizing for one keyword per page; it's about "building rich content and ranking for those...

  2. SearchDay | Get More Attention with Legal PPC Ad Symbols

    Over the past few days I've seen a sudden drop in bid prices. Developing Successful Viral Marketing Ideas SEW EXPERTS: PROMOTION & LINK BUILDING A successful viral marketing campaign can increase exposure for your company and product while...

  3. Those Mysterious Quality Scores: Fundamentally Simple

    So, for example, an advertiser could choose to pay high bid prices for high-volume keywords like "Ally McBeal" and display an ad for Janet Jackson ringtones. While there's some truth in these notions, the fact is that understanding quality scoring...

  4. Judging PPC Performance: Focus on Conversions

    In Part 2, I'll resume the description of how and when you should adjust keyword and ad group bid prices. Tracking and reporting on conversion data, and fine-tuning a PPC campaign's performance based on that, sets PPC advertising apart from other...

  5. Show Me the Money: Bidding for Profitability

    This week I'll discuss a topic that's difficult for many PPC advertisers: setting ad group bid prices at the beginning of a campaign. If you bid at or below the calculated maximum CPC, your campaign will remain profitable (assuming sufficient...

  6. SEW Experts: Show Me the Money: Bidding for Profitability

    Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. How much should you bid? How do you know if your PPC campaign is working? In today's search advertising column, "Show Me the...

  7. Highlights from the SEW Blog: April 14-18, 2008

    Yahoo Implements Minimum Bid Price ChangeIn February, Yahoo announced that minimum bids for Sponsored Search will no longer be fixed at $.10. Microsoft Hires Lobbyists in Anticipation of Yahoo AcquisitionMicrosoft is preparing for the best in its...