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  1. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Create Killer Landing Pages PPC advertising is a dynamic, constantly evolving space; if you're sitting still while you're competitors optimize, you're being left behind, according to WordStream. WordStream said this is an absolute must-fix in order...

  2. Setting up PPC Campaigns

    For more details on crafting killer ad copy, see Killer PPC Ads: The Fundamentals. Once running the campaigns with your landing page and collecting performance data, see Killer Landing Pages: 3 Examples of Landing Pages that Convert for help with...

  3. Killer PPC Ads: The Fundamentals

    The following best practices and tips can help you begin crafting your own killer PPC ads or improve your current campaigns. The strategy behind creating a killer PPC ad is complex. PPC ads can be served in the top and side ad positions, with...

  4. Those Mysterious Quality Scores: Fundamentally Simple

    Write killer ads that contain almost every keyword in the ad group's keyword list (see here and here). While there's some truth in these notions, the fact is that understanding quality scoring, and creating campaign conditions to earn maximum...

  5. SearchDay | Killer PPC Ads: The Final Word

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. I'm Google, And I've Just Found.The Internet Posted by Nathania Johnson Sep 8, 2008 A new patent...

  6. Killer Site Targeting: PPC Content Scrape & Bake Tools

    I used the tool to find bodybuilding sites – to create a placement-targeted campaign to augment the keyword-targeted campaign I illustrated in my column a few weeks ago. Rather than manually weed out the less-relevant URLs, I simply pasted the...

  7. Search Engine Marketing Articles

    Is Google the eBay killer? Web Campaign '04: Politicos Embrace Search, Adapt TV Spots To Broadband Video MediaDailyNews, Oct.http://www.mediapost.com/dtls_dsp_news.cfm? Trying to evaluate the success of your search engine marketing campaign?