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  1. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. YouTube is already killing it with their video ad campaign product. It followed the general format pioneered by the search engines through...

  2. Mobile Search in BRIC: Tips and Tricks

    For international mobile search, it goes without saying that you will need to ensure your content is correctly translated and localized for its target audience -- but also make sure your search campaign targets the appropriate search engine for...

  3. Conference Agenda Posted for SES London 2011

    This session will cover campaign expansion techniques, advanced ad testing, advanced auction theory, the proper use of relevant analytics reports, ideas for bid rules and campaign automation including automating the detection of PPC scam campaigns...

  4. SearchDay | Get More Attention with Legal PPC Ad Symbols

    has been testing rich media ads in their paid search listings. Tests Rich Media Ads in Paid Search Listings Posted by Feb 19, 2009 Yahoo! Developing Successful Viral Marketing Ideas SEW EXPERTS: PROMOTION & LINK BUILDING A successful viral...

  5. It's “Horses for Courses” at SES London 2009

    Ads in a Quality Score World: More and more, ranking well in paid search listings is less about how much you pay and more about the "quality" of your ad campaign. His book take a closer look at quality factors and gives tips on increasing the...

  6. SearchDay | Judging PPC Performance

    Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve...