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  1. Mobile Advertising Measurement: Winning the Long Game

    In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign. A well executed advertising campaign can be extremely helpful in creating brand awareness.

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Even though there was an almost unanimous consensus on the cross-screen influence of paid search, the report stated that "many marketers still seem to disregard the unique qualities of each device type when it comes to campaign execution.

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New campaign testing capabilities allow creation of draft campaigns to stage and test ideas without fully committing to them. The drafts can be either automatically applied to the campaign or used in an experiment.

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. Custom Audiences offers another viable solution...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The campaign had been live for about two weeks, and it wasn't going well at all. I've been thinking about our marketing campaign, and here it is! We can post videos, do a print and social campaign, and create a positive image for our brand.