SEO News

One Campaign Advertising Content

  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New campaign testing capabilities allow creation of draft campaigns to stage and test ideas without fully committing to them. The drafts can be either automatically applied to the campaign or used in an experiment.

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. Custom Audiences offers another viable solution...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The campaign had been live for about two weeks, and it wasn't going well at all. I've been thinking about our marketing campaign, and here it is! We can post videos, do a print and social campaign, and create a positive image for our brand.

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Let's take a quick look at what some of the ways brands are using this time before the Super Bowl to build momentum around their ad campaign. Brands of all shapes and sizes need to be mindful of their audience to know how to reach them beyond the...

  5. Localization for International Search Engine Optimization

    Localization can mean the difference between creating a strategy to truly connect with your audience, or simply hoping for the best with a generic SEO campaign. Now take that to a global level and you can see how one generic set of target keywords...

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Metrics at this level include a landing page URL, campaign source, conversion rate and time on site. Visitor-level data includes lifetime value, campaign source of first visit, days to purchase, etc.the type of metrics that allow you to look at...