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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. Managing a keywordless campaign can be a little...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Bringing all the necessary team members together to execute an initial campaign can be quite challenging, but once the company gets into a regular cadence of these content marketing initiatives, the rewards can go far beyond SEO and link-building.

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. People are much more cautious about link-building now, and rightly so - no one wants to leave a...

  4. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Most marketers are initially discouraged from exploring the lead gen cards because it looks like you have to enter credit card information and pay for an ad campaign. The fans that regularly read your newsletter are often your most valuable brand...

  5. Mobile Advertising Measurement: Winning the Long Game

    A well executed advertising campaign can be extremely helpful in creating brand awareness. In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign.

  6. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    As digital advertising continues to evolve, campaign managers should take advantage of an evolving set of data. Today, you're able to evaluate and optimize campaign assets and budgets in real time – with so much data surrounding each touch point...

  7. 10 Vital Steps to Building Social Influence

    The stakes may be different, however it is likely that success is as important to your business or brand as it was for Obama campaign. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...