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  1. Mobile Advertising Measurement: Winning the Long Game

    A well executed advertising campaign can be extremely helpful in creating brand awareness. In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign.

  2. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    As digital advertising continues to evolve, campaign managers should take advantage of an evolving set of data. Today, you're able to evaluate and optimize campaign assets and budgets in real time – with so much data surrounding each touch point...

  3. 10 Vital Steps to Building Social Influence

    The stakes may be different, however it is likely that success is as important to your business or brand as it was for Obama campaign. Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of...

  4. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    The Microsoft campaign is centered on one thing – creating fear, uncertainty, and doubt. However, its recent campaign may just be the worst yet. But is Microsoft "scroogling" itself by pushing a campaign focused on Google instead of touting its own...