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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Managing a keywordless campaign can be a little daunting, as it feels like you’re losing the control. If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin platform for Yandex. When it comes to the need for global brands to manage their advertising through one platform, Marin Software chief...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Understanding who is paying for the content production and who will be producing it or who has the capability to produce it is another critical step in executing a content marketing campaign with SEO overtones.

  4. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Google offers its own automatic campaign manager. However, no company that can afford a proper SEM should turn over their campaign keys to Google. Before you put in any large sums of money into a campaign, test and see if these ads...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    There's some useful analysis in this post - analyzing what type/length of content ranks is important to build a more effective campaign in the future. People are much more cautious about link-building now, and rightly so - no one wants to leave a...

  6. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Most marketers are initially discouraged from exploring the lead gen cards because it looks like you have to enter credit card information and pay for an ad campaign. One of them is Twitter. If you want to grow the list quickly, you can always put...

  7. 5 Takeaways From the World Cup for Global Search Marketers

    Ernesto Bruce, Adidas America's director of soccer, noted on Forbes.com that the 2014 World Cup would be the "largest marketing campaign in the history of Adidas soccer. One Twitter user tweeted, "Difference between Tim Howard and Jesus – Jesus had...

  8. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Bulk Uploads in AdWords are designed to allow Google advertisers to make changes to multiple product groups within a Shopping Campaign at one time. The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding...

  9. Mobile Advertising Measurement: Winning the Long Game

    In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign. A well executed advertising campaign can be extremely helpful in creating brand awareness.