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  1. Mobile Advertising Measurement: Winning the Long Game

    In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign. A well executed advertising campaign can be extremely helpful in creating brand awareness.

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Note the dates for campaign switch steps are suggestions to help you make a smooth transition to Shopping Campaigns. To create a Google Shopping Campaign in AdWords, select your chosen campaign and click + Campaign in the Campaigns tab.

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Even though there was an almost unanimous consensus on the cross-screen influence of paid search, the report stated that "many marketers still seem to disregard the unique qualities of each device type when it comes to campaign execution.

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New campaign testing capabilities allow creation of draft campaigns to stage and test ideas without fully committing to them. The drafts can be either automatically applied to the campaign or used in an experiment.

  5. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    And, as the storm moved from state to state, Chegg adjusted the geo-targeting of the campaign to stay relevant. More details on this particular campaign can be found here. This week, Twitter share another one of those stories.