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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    And, as the storm moved from state to state, Chegg adjusted the geo-targeting of the campaign to stay relevant. More details on this particular campaign can be found here. This week, Twitter share another one of those stories.

  2. Google AdWords Adds Consumer Rating Annotations

    If AdWords has ratings for your business, and predicts that showing ratings will be beneficial to your campaign, ratings show without any setup on your part. If you've been wondering what Google intends to do with the information it's collecting...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. Custom Audiences offers another viable solution...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The campaign had been live for about two weeks, and it wasn't going well at all. Now, I'm late for a conference call, but keep me in the loop on the campaign's progress. We can post videos, do a print and social campaign, and create a positive...

  5. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  6. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Let's take a quick look at what some of the ways brands are using this time before the Super Bowl to build momentum around their ad campaign. Brands of all shapes and sizes need to be mindful of their audience to know how to reach them beyond the...