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  1. Secret Sauce LoMo Tips for More PPC Sales

    Segment and refine each one-store campaign to inform your store performance metrics, and determine brick-and-mortar sale correlation with particular mobile campaigns. Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need...

  2. Do Weak Links Reveal Powerful Opportunities?

    In this case, the market is identifying itself – you launch a new product or campaign and someone in that market finds your offer interesting and links to it. Let’s take one example of "Recreation/Birding" that Majestic shows has links from 92...

  3. Native Advertising for Small Business: The Missing Link?

    Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. It’s also important to note that a cohesive, successful search marketing campaign is contingent on its content...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Rather, indiscriminate use of vague, high-traffic keywords and overly permissive campaign settings waste money by sending you lots of visitors who are not your prospects. And the business that can spend the most for a click, in the long term, is...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    But before you embark on your own link-building campaign, it is important to get your overall link-building strategy right. Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives of any...

  6. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Ideally, you've hired an agency or professional to manage your campaign and they've chosen the right keywords after performing extensive keyword research. Whether you're managing a campaign yourself, or you've hired an SEO professional, ask these 7...