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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Once you head into November, searches for Christmas-specific terms drop until summer again, potentially leaving you out in the cold. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its festive...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    As we work in the weeds on a daily basis, it can be surprising to find the number of items that need to be fixed when looked at from this top-level view every once in a while. Hearing the words perennial and audit together might seem unlikely or...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Once you have a good idea that you think will resonate with your target audience, provide value, and hopefully attract some relevant backlinks, the content then needs to be created. Bringing all the necessary team members together to execute an...

  4. Last-Minute SEO - Here Come the Holidays!

    Have an expert review your account once a month or so and see where you are losing money. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able to take the time to relax a bit.

  5. Google Dorking: Feds Warn Against Malicious Cyber Actors

    Intext: Searches for the occurrences of keywords all at once or one at a time. The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against the perils of "Google dorking," or the practice of...

  6. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Once you access Google Webmaster Tools, click Search Traffic from the left menu, and then Search Queries. Once you better-understand the percentages, you can drill into the search queries and top landing pages from mobile traffic.