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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Generally, the Christmas gift search term drops off considerably around the Christmas period itself, despite other related terms (such as Christmas jumper) peaking at this point - and this certainly confirms why you should have already begun...

  2. Last-Minute SEO - Here Come the Holidays!

    Long Tail generally refers to those with four or more keywords in the search term. Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you some fairly immediate...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Aside from keywords, ad copy, and having a great landing page – how can you be more relevant? He might consider bidding up his key terms after most other locksmiths have already closed for the day. Max CPC greater than or less than top of page

  4. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. In the case of yoga, various other terms are mentioned frequently alongside...

  5. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This data represents the average across billions of keywords studied. If you think about it, a couple years ago, there wasn't a lot of difference between if you searched on desktop versus mobile in terms of the rankings between smartphone and...