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On Search Top Terms

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  1. Delving Into the Auction Insights Report

    Select the most important keywords in your account - highest converting, best return on investment (ROI), highest spending, brand terms etc. Here is an example of the change in impression share of competitor activity on brand terms.

  2. 3 Must-Know Findings About Cross-Channel Attribution

    Understanding which search terms have the most impact on performance also topped the list. Paid search ranked fourth on the list, with 78 percent of marketers using it to drive their marketing, but it was notably the highest cited channel when it...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Implement higher word counts using relevant topic terms SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Getting buy-off on the production of such content typically requires some education as to the potential benefit that the content will provide to executive stakeholders who may not recognize the value in SEO terms.