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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By shifting money into these opportunities, avoiding extremely competitive terms and finding more profitable keywords, you bring the overall campaign ROI up. If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the...

  2. So... You Think SEO Has Changed?

    In terms of content creation, there is now more awareness of how certain keywords can imply where a customer is in their buying cycle, especially for business-to-business (B2B) websites. Only the data sources have slightly changed and people are...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    If an AdWords campaign is resulting in profitable conversions resulting from low-quality keywords, what would happen if those keywords had higher quality scores? Throwing your hands up in the air and saying it's impossible to improve quality scores...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    It shows how keywords are related by volume in social media over the last 30 days. I also checked out Google Trends to see if there was any measured spike in search volume around these terms. To understand if and how consumers are talking about...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Although Google isn't the only search engine in the game, they are definitely the most dominant in terms of search market share in North America. We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls...

  6. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    CPG marketers attempt to maximize share of voice by layering their keywords with terms that span different stages in a consumer’s awareness and usage of the brand, including: brand terms (“Special K”), product terms (“breakfast cereal”), problem...