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  1. Going Global: Localize Your Message for Holiday Retail Traffic

    One of the largest European retailers with 171 stores in the UK and Republic of Ireland with an additional 69 international franchise stores across 26 countries, Debenhams expanded its global presence by launching an online store in Germany.

  2. How to Launch an English Only Global Search Marketing Campaign

    When it comes to international campaigns there is no better or cheaper alternative then testing out an international search marketing campaign. All of us in international search will tell you that if you want to go international, then you’ll have...

  3. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    Google’s Global Market Finder is a great way to get an overall idea of the search volume for your top keywords in international markets. Together with fellow speakers Motoko Hunt, the founder of AJPR LLC, Michael Bonfils, SEM International managing...