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  1. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). Summer is always a fairly slow time of year in the land of search engine optimization, but like those annoying Santa Claus displays that...

  2. A Recipe for a Tasty Semantic Search & SEO Salad

    It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic search play together. Stop trying to just salt your content and meta data with keywords, thinking that's all you need to get to...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Search marketers should consider not only the keywords they target, but also the sequence in which those keywords may be entered as users refine their initial searches. While many advertisers focus heavily on initial keyword expansion and ad copy...

  4. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up. Apparently, in order to rank for [search engine optimization companies], I should: We (the "good guy" SEO companies) keep saying that you "can...

  5. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Only the data sources have slightly changed and people are more aware of the...

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. I changed the title of this post to make it more clear that I'm talking about guest blogging for search...

  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing pages, and other dimensions typically explored with organic search. Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4...

  8. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    That will show you the top pages from your website ranking in Google (receiving impressions and clicks via various keywords). For example, you might find technical problems that caused soft 404s, auto-generated URLs that you didn't even know were...