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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Retailers should review keywords to target the ones that were successful in previous years. Data from competitive intelligence service Adthena shows customers start searching for Christmas-related keywords such as "Christmas jumper" in late October...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you only have a product live for a short period, this is a much more efficient way of advertising on these areas, rather than building out lists of product specific keywords. On top of regular search, we have the use of two campaign types based...

  3. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Look to see if there are certain brand keywords that are performing better than others. I have partners that bid on my brand keywords. My competitors are bidding on my brand keywords. In AdWords, you can use Google Analytics to segment your brand...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    After we locate the top keywords with the highest KEI, I usually evaluate the search volume these words have to prioritize the opportunity. The ultimate goal of search marketing is to identify profitable keywords (that drive sales or calls) and...

  5. 3 Ways to Dig Deeper for Bigger Paid Search Success

    However, what I think so many people miss is digging into the search phrase report that shows what other queries are being matched to these keywords. There is no question that is the minority of the keywords in the account, but accounted for about...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Aside from keywords, ad copy, and having a great landing page – how can you be more relevant? Max CPC greater than or less than top of page By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself...