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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    At another level, thought leadership also means that you're respected for your expertise and someone that others consult when they want to hire someone in your space. In a recent post that rattled the SEO industry, Google's Matt Cutts, the search...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Hire former journalists who are good writers and understand the news business. The core contingent of NASA Public Affairs people—just about all of us—were ex-newsmen," King told Scott in a lengthy interview.

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the office of her boss, Don Makerfield, anxiously waiting for him to get off the phone. People were running around, papers were flying off desks, phones were ringing with...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Also, find ways to 'put people in the job' before you hire them," Antevy said. Before we hire a software developer we sit them in front of a computer and require them to write code. Figure out how to do this with your digital marketing talent...