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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In 2013 alone, five of the top personal luxury brands spent nearly $22 million on paid search in Google AdWords. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into how Google determines quality. Search Engine Watch has covered previous updates to the handbook, and...

  3. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    SES, the original search marketing event, makes its triumphant return in Atlanta in just three weeks. Taking place July 9, this one-day event will feature sessions in two main tracks covering topics in organic and paid search.

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    In the case of my friend shopping for a Mercedes SUV, his click on the dealer's ad landed him on a complicated inventory search page that included nine search fields and required his personal contact information, including phone number, just to...

  5. 5 Fast Facts about the EU's Privacy Ruling on Google

    As a controller, it's responsible for the links it provides in its search results, and Google should be compelled to remove them when they encroach on personal privacy. I expect that the default action by search engines will be to take down...

  6. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Content marketing also has an immediate impact on search. Television has a much broader distribution than my personal blog, but the barrier to entry is extremely different. Should a blog post be published on your blog or on a blog with a larger...

  7. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...