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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile experience may not be able to compete as well in the search results. Any difference in rank is likely due the local search results...