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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    The more people that get annoyed by takeover ads and then jump back to the search results, the more bamboo you are building. Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise.

  2. 3 Must-Know Findings About Cross-Channel Attribution

    While 68 percent of those surveyed listed mobile search as part of their marketing mix, only 40 percent include it in their attribution. While there have been technological advancements that enable more sophisticated multi-touch attribution models...

  3. Drive Your Clicks In-Store With Local Inventory Ads

    This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase. Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads will also display a...