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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    The more people that get annoyed by takeover ads and then jump back to the search results, the more bamboo you are building. Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise.

  2. Do Weak Links Reveal Powerful Opportunities?

    Since then, that weak link has grown to be not only an accepted but a vital part of search marketing. So let’s take an example of a weak link in the search industry. Ten years ago, Greg Jarboe was a pioneer in talking about how public relations can...

  3. Native Advertising for Small Business: The Missing Link?

    Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. It’s also important to note that a cohesive, successful search marketing campaign is contingent on its content...

  4. Mobile, the Ultimate Shopping Assistant, Says Google

    According to a study from Google, 28 percent of consumers in the U.S.will search online for holiday gifts before Halloween. Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top...

  5. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. If there is a method to prove that an ad seen on...

  6. Google App Searches Gmail for Upcoming Bills

    Current Google Search users must opt into the new service in order for it to be activated. Unfortunately, when I tried to search for them using the Google App there were no results to speak of. What day of the month is the cable bill due?