Another month and another new release of comScore search engine rankings for the U.S.for May 2013. Google and Bing are both up, while the other top search engines comScore tracks (Yahoo, Ask, AOL) were flat or saw declines.
A new Google Webmaster help video with Distinguished Engineer Matt Cutts brings up a topic that most webmasters don’t think about – whether stock photography versus original photography has any impact on search engine rankings.
Did you catch Google's recent post on its webmaster blog regarding mobile website infrastructure and search results? Failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results.
Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them. The most obvious of these integration points is between paid and...
The search giant made $32.73 billion in net digital ad revenue in 2012, equivalent to nearly 31.5 percent of total worldwide digital ad spending that year,” eMarketer said in its report. Google will take home more than half of all mobile...
Search for a specific hashtag from your search bar. Compose posts directly from the hashtag feed and search results. A quick hashtag search for #Facebook pulled up the following: Facebook announced hashtags last week, giving validation to everyone...
Numerous "search results" pages were indexed and driving loads of traffic but no sales. Increase in "good" organic search traffic. Sometimes there is cause to remove "bad content" from the search engines' indexes.
His intentions are clearly good (i.e.wanting better search results for end-users), but is he pushing the costs of SEO out of reach for small businesses? As the Penguin 2.0 dust settles the SEO pundits are racing to interpret what Google has done...
In another example, he showed how you can do a search for a type of restaurant, such as “Chinese Restaurant”. John Gagnon, Bing Ads Evangelist at Microsoft, jumped into his morning keynote at SES Toronto talking about changing technology and how...
They want to go beyond being a search engine returning relevant websites and become an information provider, social tool, and really, world changer. I’ve had great experiences involving local link building throughout campaigns, gaining traction...
He cautioned that some consumers just don't just engage in email, but instead they're on social, mobile, search, on your website, etc. Most brands do not have huge teams of people working on email; rather, it's usually two or three people in a...
But what's interesting is that Google is fracturing our cherished idea of discoverability, especially in relation to unbranded keywords, into search and exploration. Riley Newman, Head of Analytics at Airbnb, recently published a fun and geeky...
In Estimating the Impact of iOS 6 Organic Search Data Loss s important to take into account all variables (shown below), seemingly complicated, but worth taking the time for an accurate estimate. MR = Percentage of iOS 6 Search Traffic without...
An initiative of this scope produces many great insights and you can read all about them (and more) in the Search Advertising Trends in Financial Services report that will be widely available soon or by reviewing our dedicated presentation of the...
We are excited about the prospect of working with the Google Maps team to enhance our search capabilities and to join them in their ongoing efforts to build the best map of the world," he wrote. We're excited about the prospect of enhancing Google...
Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting. In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you can expect site speed to have...
On search engines, it's all about the keyword. Additional words may also appear in the user's search. Keywords connect a searcher's search terms to relevant ads created in AdWords. For example a search query for "cheap laptops" shouldn't trigger...
Maker's Mark also took their social message through to paid search and their sentiment switched from negative to positive. You just might be. If you're running social media for your business, you must listen to your consumers and respond quickly in...
I'm writing a post about egobait for link building for Search Engine Watch and am trying to get some ideas for how to do this for specific verticals. Egobait exists for one main purpose: to increase visibility (which will hopefully generate links).
Both search and social are excellent in the granularity of targeting they offer. Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan Karunakaran, will join me Friday afternoon to share their considerable expertise...
