Tip: Check your page title tags and navigation. While it's OK to use CSS to show and hide text on the page, it isn't OK to hide divs off the page at the –xxxx. If you had too much your page wouldn't rank as well.
Without further ado, let's jump into local ranking factors for Graph Search: In March, I presented Facebook Graph Search at SES NY, focusing on local ranking factors for Facebook Graph Search, based on the research I have completed since mid-January.
This step could be as simple as realizing your backlink profile is significantly smaller than your competitors or those who are out ranking you for a specific term. As search engines have changed what they are looking for, the efforts we make as...
Search engines seek to rank the most relevant results and monitor "search success" through a variety of ways; dwell time, page metrics, signals and many others. Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now...
Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear at the bottom of the page — and only if there is more...
Build rank for your Google+ Local Page by optimizing the most important ranking factors (on-site/offsite factors, social media/mobile factors, reviews) Here's a very condensed breakdown of the top five factors that drive Google's local search...
With the information from a company’s Google+ business page taking up 50 percent of the right side of the SERP (search engine results page), it’s easy to see how the rel=publisher tag enhances a brand in Google’s search results.
New York Women in Search (SEO/SEM) Search Engine Watch (SEW) asked the organizers of these Meetup groups five questions about hot industry topics and here are the answers that Gregory Cox (GC), David Burgess (DB), Caroline Lyons (CL), David...
We discussed the overlap between social and search, and why social drives important signals that help determine rankings – with the key focus on understanding where search is heading, and how businesses can leverage many factors to win in the...
They may not be powerful ranking factors in their own right, but if they are missing, things begin to stand out to Google. A lot has changed in the search engine optimization (SEO) industry during the past year.
To start with, not every brand has the recognition of eBay as well as the SEO chops to be in high ranking for every class of products, so eBay will suffer less than most by removing paid search, noted Dave Schwartz, VP of client services at DataPop.
Page and Brin devised what they called “off page factors” to determine whether a web site or a web page was relevant for a particular search term. Search engine optimization (SEO) became an arms race to stuff as many keywords into the web page as...
You can find these folks with search operators like [intitle:“your product nice” intext:“meet our bloggers”] or [intitle:“your product nice” intext: “meet our authors”] since many blogs publish an author’s profile page.
The image alt attribute helps to indicate the image “content” and is one of Google’s 200+ ranking factors. By now, everyone in the ecommerce search engine world – including digital marketers and content writers – knows about the Google Panda update...
New content suffers from this, so there are dependent factors when ranking, obviously. For many years, Matt Cutts of Google has been providing a lot of helpful information on search engine optimization (SEO).
In addition to making sure your Page is complete and up to date, optimizing the following areas will help aid discovery of your business via Graph Search, according to a Facebook Studio blog post: Facebook Ranking Factors: How to Gain an Edge in...
Search engines don’t want to see two versions of your content. Unknowingly tagged pages or robots.txt entries are usually the culprit of a developer who forgot to remove the designations when a new page rolled live or a previous site administrator...
There are numerous, uncontrollable, external factors and competition around a single keyword – no one, not even Google, can guarantee organic search position. Promises of a #1 Search Position For many SEO agencies, the marketing and selling of SEO...
Any page you feel you have to justify is by definition not relevant enough. Does your contact at the site giving you the link actually value the page they are linking too? You can ask the question another way – would you be proud to show your child...
When people are clicking through to a page from a search query listing you might see an inflation of your top-level domain hits. Obviously Google knew what they were thinking when they developed Search+ from both sides of the equation.
