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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    An informational landing page: http://safesoundfamily.com/p/video-surveillance-systems/ And that process starts with gathering ideas based on a set of key factors and culminates with evaluating and prioritizing asset creation based on end goals and...

  2. Only 37% of Marketers Think Their Facebook Advertising is Effective [Study]

    The report also reveals that larger businesses were much more likely to agree that Facebook was effective, but this could also be from a number of factors, such as higher brand awareness overall and targeted traffic from their company brand site...

  3. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Email rivaled search as a top referrer leading to the most page views on a site. How Social Factors in Ecommerce & Tips for Integration In analyzing more than 500 million shopping experiences, Monetate found the conversion rate for email marketing...

  4. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    But even with all the technological advancements, some factors are still unclear and we need to make decisions based on partial data or the lack of data altogether. If in war three quarters of the factors are wrapped in fog, in marketing we're...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. Google’s 200 Ranking Factors: The Complete List – BacklinkoGood compilation of ranking factors/signals...