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  1. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    Whether you maintain them in Excel, Outlook, or within a CRM system, it's imperative to be proactive in exporting, downloading, and managing human relationships. Data always has been a goldmine for marketers of all walks (strategy, social, search...

  2. Why Social Media Listening is Important for Brands

    Integrate with CRM to prove cost savings. Prove ROI through CRM integration. Leverage topic insights to improve their content, SEO, and PPC strategy. The brand also started talking on social media, however it was on unrelated topics that had...

  3. 10 Vital Steps to Building Social Influence

    Cultivating and managing a potential field of more than 300 million registered voters would require a CRM initiative of mammoth scale. The dust has settled from the re-election campaign of 2012, and it is now clear that a unique place in time...

  4. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Just as a sales consultant hired to improve sales processes and ultimately conversion rates would not attempt to do so without customer relationship management (CRM) software, neither should an SEO agency or in-house team attempt to effectively...

  5. Boost LinkedIn Engagement and Lead Gen: Tips from SES Chicago Opener

    Use Profile Organizer as your CRM LinkedIn tool, available with all Sales Premium account upgrades. After sharing her experience and insight on developing thought leadership and perfecting networking strategy, Sandler recommended a number of...

  6. Focus on Who, What and How Before Crowdfunding Your Project

    Organize current contacts via customer relationship management (CRM) and/or email marketing tools to help with inbound and outbound communications across channels; minimum – use a spreadsheet. But, don't launch a crowdfunding campaign without a...

  7. 10 Lessons About Enterprise SEO

    Your web analytics system should be integrated with your CRM data, your ranking data and your social media performance data in order to get the most complete view possible of user behavior across your site and other digital marketing assets.

  8. 4 Steps to Better Understand Your Brand's Social Media Relationships

    Taking it a step further, you can then work toward connecting these individuals to your email and CRM systems to truly capture the full picture. A well thought out social media strategy isn't complete unless there is a plan in place to measure the...