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  1. Native Advertising for Small Business: The Missing Link?

    Content discovery tools, like Outbrain and Taboola, are another type of native advertising. The two biggest content discovery tools are Outbrain and Taboola. Content discovery tools engage audiences better, amplify content’s exposure, and build...

  2. SEO Is No One-Trick Pony

    You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have...

  3. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    SEM industry sites and content were the most shared amongst search marketers at 58 percent, while mainstream media was shared 29 percent of the time. When it comes to sharing content on Twitter, SEMs preferred their desktop tools over mobile.

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are there tools in place to ensure brand and regulatory compliance when publishing to social platforms? What tools exist that will allow for easy updating and maintenance of location information? Performing well in local search depends on many...