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  1. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed formats where the ads are delivered within the content stream and advertising is integrated more seamlessly into the...

  2. 11 Must-Measure KPIs for Content Marketing Success

    Getting people to the site, and even shares, is more of a display of your headline writing and social media capabilities. Conversion tools in Google Analytics and paid packages like KISSmetrics make it really easy to measure conversions, where they...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This segment groups together all pay-per-click search traffic and all search-based display into a paid search segment. You can do the same on your website by being aware of the paid search query parameters for your display advertising.

  4. The Role of #Hashtags in Social Media and Search

    A simple click or search for a hashtag will display those using that hashtag in conversation – instantly identifying an audience with common interests. When you optimize conversations, content, and updates with hashtags, they become more visible to...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Budgets and Bids: Helping users decide where to invest resources, allocating between search and display, YouTube, and various other online opportunities. Display: The display-ad content and campaigns from which traffic originated

  6. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Make sure all display text renders on the image when you hover over it (the alt attribute). Make sure the images display correctly. SERP Display On small sites without any tools, you can navigate to each page to make sure they all work.