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  1. SEO Is No One-Trick Pony

    At its core, the competitive analysis is about determining the opportunities that exist to do well in SEO (is there light at the end of the ROI tunnel? I want ROI (more money back than I pay in). You can certainly use your analytics platform to...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to determine SEO ROI in a "(not provided)" world. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and...

  3. 11 Must-Measure KPIs for Content Marketing Success

    Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique key performance indicators (KPIs). Again you want to get a relative ROI and value from what you're producing, and you already have a...

  4. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    She was adamant that social media done correctly will deliver results and recommended the following list of 11 free tools for measuring both ROI and social media success. I asked Nicole Harrison (@SocialNicole) about this and the importance of ROI...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Let's start with a refresher about what has changed and then explore 10 Google Analytics advanced segments that reveal search and social ROI. Segmentation is one of the most powerful tools we have in analytics, and user segmentation takes what we...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Redefine ROI: When an executive asks for ROI, what they mean is 'reassure me. CRMs and marketing automation tools can be wonderful, but so can analytics and even spreadsheets. Fix your analytics. Patrick Brown, Principal, Marketing Analytics, Adobe...

  7. 3 Keys to Activating an Audience with Smarter Content

    When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience. Finally, developing a set of metrics and benchmarks that...