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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. The firm heavily relied on AD like the tools...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    There are a ton of tools out there to help you evaluate content both from a social sharing as well as an SEO perspective. Most content management systems can also create sitemaps – be sure to activate them, submit them to Google, and validate them...

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    You can build what looks like a persona through social chatter and surveys and all kinds of other listing tools. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement.

  5. Why SEO Can't Reside in a Silo

    Social media and email marketing are excellent tools for encouraging repeat purchases. Having a strategy in place for acquiring your customers' email addresses and incentivizing them to find you on social media is key, and will amplify the overall...